Every business owner in Toronto and the GTA should consider writing a blog, and not just for improving SEO results
Use your blog to tell customers all the important things that you can't put on your official website. The improved SEO results will be an added bonus.
Writing a blog is a great way to show potential clients that you are human and how you are different from your competitors. People prefer to buy from real people rather than from soulless corporations.
By writing a blog you can let potential clients see that you are human just like them.
As an SEO company in Toronto and the greater Toronto area, we work with a lot of business owners who are looking for ways to differentiate themselves from the competition and to make a stronger impression on potential clients.
We often advise them to start writing a blog, which can help in showing their uniqueness as well as in improving their SEO. Company values and high standards can be demonstrated through blog posts that describe certain situations in the daily conduct of business.
Blog posts can describe services that are provided by the company in a more detailed way than can be described on the company's website.
More keywords can be used and attract searches that would not usually lead costumers to the company's website.
One of the great challenges that prevent business owners from writing a blog is that they don't find enough topics for writing. our next blog post will try to help with this issue.
For more ideas and help with SEO and web design in Toronto and the GTA call us today.
Horizon marketing solutions
www.horizonmarketing.ca