Working with a good SEO company will help you get more exposure, but it won't necessarily increase your sales
Just because more people will see your website as a search result on Google doesn't mean that you'll have more sales. For that to happen you need an effective marketing strategy.
As an SEO company in Toronto and the greater Toronto area, we encounter many situations in which a business owner invests in SEO in order to increase sales. A good SEO campaign should increase the number of times that potential clients see the website, but will they click on the link or even call or buy from the website? Not necessarily.
Unfortunately, many business owners forget to pay attention to critical factors that influence the consumer's decision whether or not to take action.
The website's design and content will obviously influence the consumer's decision. Your potential clients need to feel that you have the solution to their problem. You need to demonstrate that solution in words, pictures and even videos.
Another important factor is your company's reputation on review websites such as Homestars and Yelp.
If you have some negative reviews there, try to change the situation by asking happy clients to write good reviews for you. Some of our clients did that with reasonable success.
For some reason, many business owners invest money, time and energy in attracting potential clients and then don't answer the phone or return calls! Don't make this mistake. Do whatever you can to answer every call and return every voicemail.
Oh, and call a good Toronto SEO company that knows not just how to promote your website, but also how to help you make more sales.
Horizon marketing solutions