Pay-per-click campaigns give an immediate result but an SEO company may give you the answer that you are looking for
Pay-per-click ads are becoming more expensive while SEO companies show different results
Pay-per-click advertising has been a popular choice for small business owners for more than a decade now.The advantages are clear: your ads will show up on Google's first page as soon as you launch your campaign. Also, consumer's searches will trigger the appearance of your ads so you know that only potential clients who are interested in your services will see the ads.
Over the last 10 years or so there has been a clear trend of increase in the amount that is charged by Google when someone clicks on a pay-per-click ad. In some industries the cost per click more than doubled during the last 10 years. In some industries the cost increased as much as tenfold.
Small business owners need to decide whether or not the cost that they pay to get one new client, using pay-per-click ads is worth it for them.
A good alternative to pay-per-click is a good SEO campaign, performed by a good SEO company with a proven track record. Toronto SEO company should be able to help you compete in the local market environment. If done right, the cost of acquiring a new client through an effective SEO campaign will be much less than the cost of acquiring one client through a pay-per-click campaign.
A big advantage of SEO over pay-per-click is that when your website shows up as a search result on Google, it doesn't cost you anything when potential clients are clicking on your website link.
On the other hand, with pay-per-click, every click on your ad will cost you something. And that cost, as we said earlier, has risen over the years.
Another advantage of SEO is that many consumers tend to trust and respect a websites that come up as an organic search results more than they trust paid ads. Your website may be more effective in converting visitors to clients when Google shows it as a search result instead (or combined with) a paid ad.
To learn how an Vaughan based SEO company can help your business gain more exposure contact us today.
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