Your chosen SEO company should help you reach clients from different backgrounds, especially if you sell in the Greater Toronto Area (GTA)
A good SEO company knows that success will not come just from having the right techniques. It's also important to understand who your potential clients are.
Toronto companies operate in a multicultural environment. The almost 2.8 million people inhabiting Toronto (and the 5.5 million who live in the Greater Toronto Area) make it the most multicultural place in the world.
According to the City of Toronto website, there are 140 different languages and dialects spoken around the city, and in about a third of the homes families speak a language which is not English or French.
Toronto receives about a quarter of the new immigrants who come to Canada every year, and about half of the city's population was born in another country.
What does it all mean for your SEO campaign?
How should this information effect what you do on-line to reach more clients who live and work somewhere around Toronto?
This new awareness should be taken into consideration in a few different ways:
First, consumers form different backgrounds may have different levels of desire to purchase different products and services. Research should tell you where would your marketing efforts be most reworded.
Second, people from different backgrounds may use different terms when searching on-line for a service or product. For example, in India the term "Property" is more common that "Real Estate" - and you should be aware of that if you are in real estate and targeting this market. Your SEO company should help you identifying the right keywords for your target market. Especially in Toronto's multicultural environment.
Third, people tend to feel more comfortable to purchase services and products form people or website that show familiar attributes. This means that in order to be more effective, you may want to have a few sentences in their original language on your website, or even add a few pages. It also means that testimonials may be more effective if they are given by clients of the same background as your target market.
Other recommendations are outside the scope of this post, but you are most welcome to contact us, an SEO company that knows how to help yo grow your business in Toronto and the rest of the GTA.
Thanks for your attention, we hope we helped.
Horizon marketing solutions.