Many of our clients are interested in utilizing social media channels to grow their business, and for a good reason.
Social media can be one of the most cost-effective ways to reach a large number of your potential clients.
It is also a great way to stay in touch with your existing clients and build stronger relationships with them.
Here are some things to consider regarding social media:
1. In order to be effective, you need to provide value. Write content that can somehow help your client/prospect. People who will read it will appreciate the effort that you've made to bring them useful information and their gratitude can turn in to business.
2. Focus on the client, not on yourself. It's really boring to read about your 'great sale' or your latest product. Make sure that your content is interesting to the reader. It's o.k. to mention your product or service, but in an interesting/fun/helpful way - from the client's perspective.
3. Each social media channel is different. Learn the right way to operate each one you use. A good post on Facebook doesn't look the same as a good blog post and so on. Learn to design the right content for the right media.
4. Be consistent. For example: if you decided to post once a week - make an effort to keep that pace. Consistency builds trust and lack of consistency translates to lower trust and lower chances that you'll have another sale.
5. Use analytical tools to improve your operations. These tools are available on different platforms. Learn how to use them to maximize your efforts. If you will, you can multiply your success rates by many times.
For more guidance contact us at horizonmarketing.ca
Social media can be one of the most cost-effective ways to reach a large number of your potential clients.
It is also a great way to stay in touch with your existing clients and build stronger relationships with them.
Here are some things to consider regarding social media:
1. In order to be effective, you need to provide value. Write content that can somehow help your client/prospect. People who will read it will appreciate the effort that you've made to bring them useful information and their gratitude can turn in to business.
2. Focus on the client, not on yourself. It's really boring to read about your 'great sale' or your latest product. Make sure that your content is interesting to the reader. It's o.k. to mention your product or service, but in an interesting/fun/helpful way - from the client's perspective.
3. Each social media channel is different. Learn the right way to operate each one you use. A good post on Facebook doesn't look the same as a good blog post and so on. Learn to design the right content for the right media.
4. Be consistent. For example: if you decided to post once a week - make an effort to keep that pace. Consistency builds trust and lack of consistency translates to lower trust and lower chances that you'll have another sale.
5. Use analytical tools to improve your operations. These tools are available on different platforms. Learn how to use them to maximize your efforts. If you will, you can multiply your success rates by many times.
For more guidance contact us at horizonmarketing.ca